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Where to go shopping in Milan in 2024

Shopping in Milan is unparalleled, and the chic Italian city is considered a hotspot for those with a discerning taste for the latest trends. But as well as the big names in the fashion industry that brighten the Quadrilatero della Moda with attractive window displays, the city thrives with artisan ateliers and small boutiques, too. From experiential shopping at design-forward concept stores to the ultimate hidden nooks, here are 17 of the best places to shop in Milan.

Galleria Vittorio Emanuele II, MilanGetty Images

Is shopping in Milan expensive?

Like in any major city, there are neighbourhoods that sell high-end, expensive luxury goods. But there are others where you can haggle for a very good deal. Always remember that price, in most cases, reflects quality. Having said that, Italy is also a country that loves sales so if you visit during January and July, you’ll most probably find bargains.

Is Milan good for shopping?

The city is a shopping paradise – shopping here is considered to be the best in the country. It’s home to world-renowned fashion houses, designer boutiques, and high-end department stores as well as smaller concept stores, boutiques and weekly markets. If you venture towards Via Montenapoleone or Galleria Vittorio Emanuele II, you will stumble upon the finest designer stores. Head down towards Brera and Corso Como, and you will encounter smaller, niche boutiques, whereas Navigli and Porta Ticinese hols a number of thrift and vintage shops.

Shopping in Milan

Shopping in MilanGetty Images

Is it cheaper to buy designer goods in Milan?

Generally, prices remain the same – especially when designer goods are concerned. However, when living outside the EU, you have access to VAT refunds for clothing, footwear, leather goods and accessories).

These are the best shops in Milan

Bitossi Via Santa Marta

Bitossi, Via Santa MartaEric Tacchini


Best for: contemporary tableware and gifts

Bitossi opened in 2022 in the celebrated design quarter Cinque Vie. This pastel-coloured space reflects the colourful spirit of the brand, inspired by the joy of Italian conviviality around the dinner table. In this wonderland store, a beautifully laid table with fresh blooms sets the scene and behind it, a bright mint-green cabinet presents a collection of mix-and-match pieces from plates and glassware, candles and candleholders, cutlery, cups, mugs and many more creative objects that make the perfect gift or souvenir. Bitossi is best known for fun graphics and symbols in collaboration with Pangea, which takes centre stage on each porcelain dish.

Address: Via Santa Marta, 19, 20123 Milano MI, Italy
Website: bitossihome.it

Tea Rose Boutique

Best for: Niche, luxury goods